Advertising
Here at Online Finance Directory, we offer advertisers many different advertising options which each have great advantages in online marketing. We have worked hard on building our directory so that visitors are easily targeted by interest.
Cost Per Click Advertising
Our directory is based on a custom built cost per click system. What this means is that we charge every time a link is clicked. But, what makes us stand out from all other C.P.C. directories is that we charge per unique visitor per day. We don't see any reason why anyone should get charged for the same visitor clicking more than once a day. What this means for the advertiser is a lower cost to them. We offer 5 different types of cost per click advertisement:
1. Most Popular Web sites Listing
These web sites stand out more than any other sites on the directory. They are placed at the top of the page within a table with a bright check which helps these listings get noticed first. Although these spots are the highest priced on the directory, they receive the highest-quality traffic and the most clicks on the directory. These spots are first come first serve basis each month.
2. Featured Sites Listing
These web sites are placed along the right side of the directory within a table that helps these listings stand out. Studies show that the majority of clicking on the internet is based along the right side of the user's browser. With a price under "Most Popular Web sites" listing, these listings are a great bargain if you want to stand out on a budget. These spots are first come first serve basis each month.
3. Generic Listing
These listings are priced at our lowest prices. They are placed in the centre of the page under the "Most Popular Web sites" listings. Most listings are placed here and receive regular amounts of traffic. These positions are a great place to start your listing at on Online Finance Directory.
4. Organic Search Listing
To increase usability of our site, we have implemented a search feature that allows users to search the listings within the directory. Our organic search is a wonderful way to target customers by keywords or phrases. Listings can be classified under either homeowner listing or tenant listing which weeds out the majority of unwanted traffic. The organic search feature is located at the top right of the directory and just below the navigation on the left. The search searches for keywords and phrases in both title and description of the listings and then displays them to the user. This is one of the best ways to target a certain range of customers.
5. Formatted Search Listings
Through studies, we have found that the majority of customers searching for loans/mortgages on the internet require a way to search lenders for a loan/mortgage they require. Therefor, we have implemented 3 types of formatted searches: Secured Loan, Unsecured Loan, and Mortgage. These searches use minimum and maximum loan values and term values to display lenders that would be able to offer the loan/mortgage of choice. These searches receive high traffic and are a great way to attract customers that are within borrowing range.
Banner Advertising
Banners offer a more visual approach to advertising and tend to grab attention quickly. We have banner positions placed through out our web site in prime traffic spots to ensure quality and quantity in clicks. We charge banners on a monthly basis only. So, no matter how many clicks they receive they still stay the same price. We offer 2 types of banner placement:
1. Header Banner Placement
This position is at the very top of the directory right next to our logo image. Banners placed here are advertised throughout the directory randomly (we have no way to specify which will be shown). The placement of these banners allows them to receive high quantities of quality traffic. These spots go quickly and are also on a first come first served basis per month.
2. Sidebar Mini Banner Placement
These banners are positioned on the far left side of the directory. We offer 3 randomly generated spots per sub category. This allows these banners to be displayed frequently and the traffic they received is targeted towards their business. These banners are also on a first come first serve basis per month.
2006 Price Guide
| Directory Listings (cost per click) |
| Category |
Generic Listing |
Featured Sites Listing |
Most Popular Websites Listing |
| Impaired Credit |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Secured Loans |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Consolidation Loans |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Unsecured Loans |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Remortgages |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Mortgages |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Loan Calculators |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Credit Cards |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Car Loans |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Personal Loans |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Tenant Loans |
£ 1.50 min |
£ 1.50 min |
£ 1.50 min |
| Low Cost Loans |
£ 2.50 min |
£ 3.50 min |
£ 6.00 min |
| Search Listings (cost per click) |
| Search |
Type |
Price |
| Organic Search |
homeowner |
£ 5.00 |
| tenant |
£ 4.00 |
| Formatted Search |
secured loan |
£ 7.00 |
| unsecured loan |
£ 6.00 |
| mortgage |
£ 6.50 |
| Banner Listings (cost per month) |
| Header Banner |
£ 15.00 |
| Sidebar Mini Banner |
£ 12.00 |
Contact Us
If you would further information about advertising on Online Finance Directory or would like to sign up for advertising, please e-mail us with your web sites details and what you might be interested in. We only accept web sites based in the U.K. and of a financial nature.
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